Student Works — Chapter 7: TVC Creation
Hoegaarden Fruit Beer (2021)

To represent Hoegaarden to develop a new product line, Fruit Flavour Collection, and create a related 30-second TVC for promotion. 

The new beer collection is aimed at young female consumers and it is specifically designed for women. The beer is in white with a warm-toned colour area that indicates the flavour. It has a tall and thin can design that is easy for women to hold. Since it is a white beer base with added fruit flavours, the flavour is fresher and lower in bitterness than other beers. It is more acceptable than other alcoholic drinks for females.

The TVC focused on companionship and friendship in line with the brand image and target customers mentioned above. The TVC shows a girl's moment of life, whether she's happy or sad, she's with Hoegaarden fruit beer,  just like her friends. We envision and view fruit beer as a friend, that involves different life stages of our target audience.

Responsible for the creation of ideas and storyboards, TVC shooting, and also graphic design in the TVC.